Decálogo

I. CULTURE

We believe in the primacy of knowledge

II. NATURE

We believe in the value of the natural environment

III. DESIGN

We believe in the value of the designed environment

IV. OBJECT

We believe in empathy with artefacts

V. EXPERIENCE

We believe in the legacy of wisdom

VI. CONTAMINATION

We believe in the benefits of hybridization

VII. UNIQUENESS

We believe in the quality of the inimitable

VIII. INGENUITY

We believe in the wonder of invention

IX. LUXURY

We believe in the wealth of meaningful content

X. VISION

We believe in the future and the poetry of creativity